When Purpose Is Wrong.
Many companies attempting to be purpose-based are inadvertently running themselves headlong into problems.Learn More
Will the Rebrand Be Cosmetic or Holistic?
An easy prediction for this year – we’ll see hundreds of organizations undertake a rebrand or “refresh” with the hopes of re-invigorating both internal and external audiences. An even easier prediction – the preponderance of these capital-intensive undertakings will end up being missed opportunities.Learn More