A dietary supplement that works at the cellular level? We’ll drink to that.
Atomixx came to us with the opportunity to create the name, visual identity and packaging for their new dietary supplement drink. In order to begin this process, we first needed to identify and articulate their purpose to ensure that what we created would connect with a specific consumer segment on a deeper level beyond functional product benefits. Through conversations with leadership the purpose surfaced relatively quickly—they exist to help optimize the function of both body and mind in order to create true wellness for consumers.
From this, we landed on the name for the drink, Celevate, a mashup of “cell” and “elevate,” meant to communicate a sense of elevated personal health through improved cellular function. The logo and packaging are designed to speak to the product benefits within the context of a purposeful company dedicated to personal performance through optimal wellness.