When you know better, you eat better.
Practically speaking, domestic seafood is superior to imported seafood. The majority (90%<) of consumers prefer domestic seafood to uninspected imports raised without much oversight and with plenty antibiotics. Trouble is, that is what they think they are eating. So how do you correct a consumer misconception without depressing a marketplace? You engage emotionally with the industry and work the problem backwards.
There is pride in the Louisiana Seafood Industry. And there is a desire to support domestic fishermen and buy local. We partnered with the industry to mobilize these emotions and connect purchase to purpose. Because when you know better, you eat better.