Louisiana is Calling. And She’s Using Her Outside Voice.
To coincide with the centennial of the National Parks Service, Trumpet created a campaign for the Louisiana Office of Tourism to promote the unique outdoor environments and activities you’ll find only in Louisiana.
The effort leverages the authentic voices of Louisiana Outdoor Guides, highlighting the unmatched fishing, distinctive waterscapes and plethora of available outdoor activities in the state, while at the same time reinforcing the state’s image as a place to go for a one-of-a-kind good time. The integrated campaign elements include digital, broadcast, print and social media tactics targeting outdoor enthusiasts and people with an affinity for Louisiana food and music in markets that index highly against travel to the state.