Thinking
Believable Brands
August 12, 2018
Liquid Courage.
Heineken reminds us to be kind despite our differences.
Beer drinkers don’t tend to need much prompting to belly up to the bar for a cold one. But Heineken posed a question with its 2017 campaign: Could you—would you—still raise a glass with a person who represented everything you hate? Could you overcome seemingly insurmountable differences over a beer? Cheers to finding out the answer.