Thinking
Believable Brands
Liquid Courage.
Heineken reminds us to be kind despite our differences.
Beer drinkers don’t tend to need much prompting to belly up to the bar for a cold one. But Heineken posed a question with its 2017 campaign: Could you—would you—still raise a glass with a person who represented everything you hate? Could you overcome seemingly insurmountable differences over a beer? Cheers to finding out the answer.