The Ride to Vote.
Lyft offers free rides to the polls on Election Day.
According to Lyft, millions of voters claimed transportation issues as their biggest reason for not voting in 2016. Lyft wanted that to change for 2018. That’s why they offered free and discounted rides to the polls all around the country.
Many brands joined the get-out-the-vote conversation. But Lyft actually did something that created action and made an impact, while delivering on their mission of connecting people and communities through transportation.