Ad Chatter: Scott Couvillon of Trumpet on ‘Believable Brands’
In this new episode of Ad Chatter, Scott speaks with co-hosts Dan Goldgeier and David Burn to explain what Trumpet means by “Believable Brands” and how brands with purpose consistently outperform their rivals. Listen to the episode here.
“Once our industry starts talking about anything, half the industry starts talking about it incorrectly or applying it incorrectly. That’s no different with this notion of purpose—trying to figure out how brands can more humanely live in this modern era of consumerism. What’s awesome about it is the companies that are truly getting it, embracing it, and doing it are not only easier to run…but these become really sustainable brands because people believe them.” – Scott Couvillon