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New Orleans Convention and Visitors Bureau

With tourism dollars accounting for more than 35% of New Orleans’ operating budget, the return of travelers to the city was critical after Hurricane Katrina.

We helped to reframe the national perspective and move 7.1 million visitors and $4.8 billion of economic impact to the city in 2007, which represented a 70% return to pre-Katrina tourism levels—just one year after one of the worst natural disasters is U.S. history.

Case Study

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