With the launch of each targeted advertising campaign, we helped lure more people than ever before to our home state, breaking tourism records every year our agency’s been on the case. When then-Lt. Governor Dardenne attributed 2014’s historic tourism numbers to “creative marketing,” we went ahead and called it a win. Same goes for when his successor, Lt. Governor Nungesser, announced a fifth-consecutive year of record-breaking tourism numbers for 2016.