94% of Seafood consumers believe that what they buy at the seafood counter or order in a restaurant is domestic. Trouble is, much is imported. It’s no secret that domestic seafood is a healthier, more flavorful option than farm-raised imports, but how can the average consumer tell the difference? How could our agency ensure people who love seafood know what they’re getting and how to ask for the best? Lastly, how would commercial seafood buyers know that their customers prefer to buy American?