Credit Human

Ch Not Aloan

Credit Human

Rebranding from a geographically limiting name to one ignited by purpose.

Trumpet embedded with the client for eighteen months, gaining a deep understanding of the company culture while working with senior management on a methodical rebranding process. During this process, we developed tools and content to transmit the fundamental brand values through every level of the organization, laying the groundwork for the name change that would symbolize a fundamental shift from a business strategy limited by geography to one ignited by purpose.

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